RV Advertising and The New Google Search

December 9, 2010

  

 Google Has Combined It’s Local Map Search With Organic Results!

If  you haven’t noticed yet the Google map has been pushed to the right side of the screen above the sponsored links. Businesses no longer are listed directly to the right of it. Moving the map to the right has allowed the organic results to move up.
This is an effort by Google to put more emphasis on local searches.  Place Searches will become a big player in your future.
 If a business that’s listed well in the organic results has a Google Places account set up, its listing will be enhanced from the photos, reviews and contact information pulled from Google Places. 
You’ll also notice on the left side of the page, beneath some of the organic search listings a button that say Places.  If a consumer clicks on this bottom they’ll see all the Google Places Results.  
Important to notice the review sections here.  This is going to become really important to you!

So how does this effect you…

  • Since you do business locally you need to get all over Google Places.
  • Traditional search engine strategies (Bloging for one) that help a website rank high will have more importance.  
  • Reviews will be easier for consumers to find. You must work on good Customer service and getting reviews published.
  • You may see less website traffic because addresses and phone numbers are easier to find in the search engine results. .

What the Dealer Should Do?

It will be hard for you to rank well for local search without a well-optimized website, a claimed optimized Google Places page and social media program centered around a blog.

  • Set up or claim your Google pages/local account at http://bit.ly/gooclaim. Fill out your listing as completely as possible, including images. Add as many categories as you can (five as of now).
  • Start asking people to leave reviews on your Google Places page as well as on third-party sites.
  • If you don’t have a social media program get one started today!
 Google is making “local and relevant” a priority.  If you need some help with your RV Advertising  give us a call.
Thanks to Streamcompanies.com for the their insight in this subject.


Avoid Big Pot Holes To Insure Social Media Is A Productive Part Your RV Advertising Plan

May 6, 2010

I’ve collected some really valuable tips you’ll want to keep handy if you want social media to be a productive part of your marketing plan.  There are big pot holes awaiting anyone new to this explosive media.  

So let me save you some pain and frustration.  

  • There maybe several right ways to use social media but the one wrong way is to use it as a form of retail advertising. Social media is relationship selling! 
  • Your internet or IT person may not be the best suited person to lead your social media effort.  He she may know a lot about computers and the internet but this doesn’t transfer to social media.  Do they understand Marketing and Social Media interaction.
  • When it comes to Social Media content is king.  It has to be engaging and interesting.  It has to be relevant.  Through blog research you can find plenty of content to stimulate your writing.  But the blog is KING!
  • Twitter and Facebook are just tools. They don’t represent being in social media.  Perhaps from a social level they do but not from a marketing level.  Don’t forget your marketing hat when you address the opportunities in social media.
  • Market Saturation is on the way.  Good saturation and bad.  Bottom line is you don’t want to wait any longer.  Don’t let anyone talk you into sitting on the side line.  The longer you wait the more difficult it’s going to be to gain traction and gain valuable market share.
  • The journey begins the day you start.   You must understand social media never sits still.  You have to commit to staying  up on the trends of social media.   My blog RVADTalk.com is designed with one purpose and that’s to help keep up updated on many marketing and advertising topics.  Social Media is a big topic so I suggest  you subscribe or do an RSS feed.

These tips are very important to any successful start up into Social Media.

Be sure your staff or RV Advertising agency keeps you out of these big potholes.  

You can’t on the fact your competitors will be hitting them head on.


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