Marketing Is About To Get Really, Really Hard!

August 22, 2011

Put a Post-It note right where you can see it and write down:

Marketing Is About To Get Really Hard!  What Am I Doing About It?

It’s the calm before the storm.  

Are dealers about to be caught unprepared?  The answer is a resounding YES!

If you thought marketing was challenging in 2009 watch the next few years closely!

HERE’S SOME BREAKING NEWS

There’s a dealer or two in your market who is preparing to dominate your market.  They’re developing an integrated marketing strategy that focuses on relevancy.  They understand the change in the air.

Here’s what they know!  The market place wants you to be relevant to their information needs and their communication preferences.

Many experts are calling it circle marketing or small town marketing.  Either way the consumer wants more relevant information and on their terms. 

For example this is going to affect:

  • How you approach Google Ad Words
  • Where you send  your consumers
  • What offers  you make
  • How you connect via Social Media, Digital or Traditional Media

Every message and path needs to be Integrated!

Social Media has forever changed the landscape.  It has empowered people to get relevant information and to share their experiences.  They’ve  discovered they can dictate how they wish to be communicated with.

Stop and write down  Social Media is my friend not my enemy.  It’s the missing link.  The link that will allow you to fully integrate your marketing efforts.  It will allow you to reach the circles and to be the leader in small town marketing.

Don’t think I’m talking about Facebook.  Facebook is only a tool.  I’m talking about the entire social media world.  It’s a place not a tool.

Integration strategists understand by expanding your frequency and interaction between media channels,  you’ll expand both your reach and your frequency while maintaining your brand and retail message.

Remember this>>> “The early adopters of integration strategies are thrilled about the reluctance of it’s competitors to keep pace.”

Don’t stick your head in the sand.  Marketing is about to get REALLY, REALLY HARD!

If your  RV  ad agency is not taking to you about integration they might just be too old school.  Don’t let their lack of vision affect your future.  Ask about small town marketing. Ask about relevancy.  

Give me a shout if you want to talk integration.. I love it!

Advertisements

RV Advertising and The New Google Search

December 9, 2010

  

 Google Has Combined It’s Local Map Search With Organic Results!

If  you haven’t noticed yet the Google map has been pushed to the right side of the screen above the sponsored links. Businesses no longer are listed directly to the right of it. Moving the map to the right has allowed the organic results to move up.
This is an effort by Google to put more emphasis on local searches.  Place Searches will become a big player in your future.
 If a business that’s listed well in the organic results has a Google Places account set up, its listing will be enhanced from the photos, reviews and contact information pulled from Google Places. 
You’ll also notice on the left side of the page, beneath some of the organic search listings a button that say Places.  If a consumer clicks on this bottom they’ll see all the Google Places Results.  
Important to notice the review sections here.  This is going to become really important to you!

So how does this effect you…

  • Since you do business locally you need to get all over Google Places.
  • Traditional search engine strategies (Bloging for one) that help a website rank high will have more importance.  
  • Reviews will be easier for consumers to find. You must work on good Customer service and getting reviews published.
  • You may see less website traffic because addresses and phone numbers are easier to find in the search engine results. .

What the Dealer Should Do?

It will be hard for you to rank well for local search without a well-optimized website, a claimed optimized Google Places page and social media program centered around a blog.

  • Set up or claim your Google pages/local account at http://bit.ly/gooclaim. Fill out your listing as completely as possible, including images. Add as many categories as you can (five as of now).
  • Start asking people to leave reviews on your Google Places page as well as on third-party sites.
  • If you don’t have a social media program get one started today!
 Google is making “local and relevant” a priority.  If you need some help with your RV Advertising  give us a call.
Thanks to Streamcompanies.com for the their insight in this subject.


The Digital Customer and RV Advertising

September 20, 2010

The digital customer is becoming more and more important to your business.  

The digital customer continues to  evolve.  How they shop and how they use the internet should be of great interest to you.  Just having a website isn’t enough.

Your RV Advertising needs to evolve with the shopping habits of today’s consumers.

If you need more insight and marketing ideas give me a call.  A good marketing program needs to incorporate traditional advertising, digital and social media.  Just remember market share is up for grabs.  

Share


Social Media Now You See It Now You Don’t!

September 16, 2010

Don’t be fooled!  It’s jut invisible.  

Social media is growing like a wildfire.  Get in the conversation.  

Today, there’s no better way to expand your marketing reach without significantly increasing your  budget.   

Give me a call if you’d like to share some thoughts or just drop me a comment.

Your RV Advertising must have a Social Media program.  Your competition is stepping up.

Share


Achieve Some Great ROI For Your RV Advertising

September 1, 2010

One of my basic rules for social media:

  • Inject social media into traditional advertising. 

Although digital marketing might not be as old as television and radio it gives you a great opportunity to reach out to your customers.  Creating a newsletter using your Blog content will connect with your database.

These three examples are taken from a Social.Motive sldie show.  They demonstrate regardless the size of your database you can expect some great results.  Each of these newsletters would cost $500 to $ 1,000 if created from scratch.  In a good social media program they are just an added benefit.

RESULTS:

  • Open rate in these three examples ranged from 18% to 32%.   You really should be doing this once a month if you want to effectively own your customers and grow your market share.  This is great ROI! 

If your RV Advertising agency or staff is not prepared execute give us a call.  We can get you on track in a very short time.

Share


Adding Social Media To Your RV Advertising?… Do It Right Or Don’t Do It At All.

August 30, 2010

 

If your looking to add social media to your RV Advertising be sure you’re ready to do it right.  You won’t find out your doing it wrong for several months.   Avoid the frustration!

Share


Blog Strategies For RV Advertising

August 25, 2010

The Blog really needs to be the center of your Social Media program.  

If you’re ready to integrate social media into your RV Advertising this video blog will help.

If you’d like some more ideas give me a ring or shoot me an email. 

Share