Achieve Some Great ROI For Your RV Advertising

September 1, 2010

One of my basic rules for social media:

  • Inject social media into traditional advertising. 

Although digital marketing might not be as old as television and radio it gives you a great opportunity to reach out to your customers.  Creating a newsletter using your Blog content will connect with your database.

These three examples are taken from a Social.Motive sldie show.  They demonstrate regardless the size of your database you can expect some great results.  Each of these newsletters would cost $500 to $ 1,000 if created from scratch.  In a good social media program they are just an added benefit.

RESULTS:

  • Open rate in these three examples ranged from 18% to 32%.   You really should be doing this once a month if you want to effectively own your customers and grow your market share.  This is great ROI! 

If your RV Advertising agency or staff is not prepared execute give us a call.  We can get you on track in a very short time.

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RV Advertising and Facebook Ads!

April 20, 2010

Is this a good idea?  Well that depends!

 The value of any ad is based on the strategy and the intent of  the ad.

NOTE:  If you’re not engaged in social media with the right platform facebook ads will be on no value to you.

Here’s what you get straight from facebook

Connect with Real People

  • Filter  your target audience from over 400,000,000 facebook userws
  • Offer a relevant value to your target audience for increased success
  • People respond to relevant content

Create Your Facebook Ad

  • Ads are easy to create
  • Advertise your own web page or something on Facebook like a Page or an Event.
  • Choose to pay per click (CPC) or impression (CPM) in your local currency.

Optimize Your Ads

  • Track your progress with real-time reporting.
  • Gain insight about who’s clicking on your ad.
  • Make modifications to maximize your results.

Here is the main reason I think this can work for you and your dealership!  Below are the list of filters you can use.  

Target Your Audience By:

  • Location
  • Age
  • Sex
  • Keywords
  • Education
  • Workplace
  • Relationship Status
  • Relationship Interests
  • Languages

I have used this program with good success.  The costs are very reasonable.

But like anything involving your RV advertising make sure it is well thought out  before you spend any money. 

It is not a silver bullet!   Just another good tool.

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RV Advertising: Technorati Will Add Value To Your RV Blog.

February 26, 2010

It’s time to think about TAG!

One thing for sure, social media is thriving in the RV space because RVer’s want to interact with RVer’s.  

We know RV consumers want to share opinions and experiences.

 Technorati will help you connect with people searching for content like yours.

What isTechnorati? ……..Technorati is a search engine for blogs.  

As your blogs are written and published  your key phrases need to tagged to the content of your blog.  As people search opinions on a given subject your blog has the opportunity to be discovered if  you have tagged it properly.

This will help you search out content for your blog as well.  Find blogs that spur your thought process. 

It is important to remember when writing  your blogs or if your RV Advertising agency is assisting in drafting your blog be sure key words are included in your content. If it appears in your content then it can appear as a tag.

To give you an idea here are the most popular tags for the letters A-C for a recent  month on Technorati.  

You can see the rest of the popular tags used on Technorati.com.

A

apple android amazon american league advertising australia aol adobe allen iverson arsenal africa al qaeda aids adam wainwright afghanistan army avatar andre iguodala

B

blogging business berlin barack obama browsers brian kelly blogging during crises brendan haywood bing baseball baltimore ravens barnes noble blogging and the bottom line bad ideas blake gopnik

C

celebrity christmas crunchpad cnn china charlie weis california carrie prejean cloud computing canada cyberbullying cricket children cleveland browns copenhagen charlize theron car crash chrome cincinnati crime college curtis granderson career search career search advice corporate blogging conspiracies cloud hosting

Technorati is another great tool for the RV social media space.  

What do you think are the best tag words for an RV dealership?  Let me know I am compiling a list to share at a later date.

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RV Advertising: 97 Articles On How To Write Your Blog

February 21, 2010

Don’t get frustrated with writing your own blog.  It just takes a little different approach.

Use these tips to ease the pain.

Rule #1: Never stop reading and learning.! 

Rule #2:  Content comes from reading and never forger Content is king!

Rule #3:  Writing style matters!  Write to your market and make it friendly.

To convert content to new customers you must learn to write effectively for the web.

Writing for blogs requires a different type of writing style.  

A lot of dealers,  RV Advertising agency and dealership personnel  have  difficulty with the transition from print to web.

Here is the most useful tip I have received:  Use the inverted pyramid style….taught to me by Michael Gass

He has pounded into me the most important information, the take-away or the benefit from your post should be in the first paragraph.

In searching for additional resources that help me to become a better writer for web, whether it is for my blog, Twitter or other social media platforms.

I recently came across a post written by  Robin Broitman, chief internet and social media strategist for Interactive Insights Group, IIG,  titled: HOW-TO: Write Effectively for Twitter & The Social Web.

This post contains a collection of 97 articles that are a tremendous resource for your online writing. If you want to make social media work for your dealership and drive traffic this is a must read.  The articles are conveniently organized in the following 4 categories:

  • General Web and Social Media Writing Principles
  • Writing Strong Headlines and Titles
  • Writing for Twitter
  • Writing for Search Engines

Click Here for the links to Robin’s collection of “how to” articles for writing effectively for Web.

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RV Advertising: Pick The Right Tools For Social Media

February 7, 2010

Social Media can look a little overwhelming!

Picking the right tools and is not.  

I won’t tell anyone if your not into facebooking, myspacing, tweeting or youtubing, because it  looks too confusing.   But, I do need to say…. Thats no excuse?

The numbers are staggering and the RV world is a perfect fit for Social Media.

Social Media=Relationship Selling 

The Internet is filled with people who are looking to meet other Internet users and develop both business and personal relationships.  RV Advertising must include social media!  

Businesses like Apple, Budweiser, GM and even football conferences are using social networks to build relationships and trust in their brand or product.

RV dealers are just starting to figure out that they can also benefit from social networks. But only a handful of dealers will get it right while the others experiment and wonder why it isn’t working.  It’s all starts with the right tools.

You need tools that help you execute your plan with the least amount of work and the biggest opportunity for upside. 

If you use the right tools building mutually beneficial relationships with customers  and future customers is at your finger tips.   

 The great news is almost all the tools needed for social media are free.  

The problem is there are so many to choose from.

Make sure whom ever helps you with social media knows the tools to use.  In fact if they’re not already executing a social media plan for themselves you more than likely want to stay away from them.  You don’t need that many but you could spend years finding out which ones work and which ones don’t.

Find a resource that can help you learn quickly and with the least amount of pain. 

One final note:  Be leery of the expert! I’m not sure there are any.

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Twitter Do’s and Don’ts For RV Advertising

January 30, 2010

HubSpot

Twitter has set the social media world on fire and it’s not slowing down.  It is quick and efficient

 Even the most monotonous internet user must admit that it is pretty dang fun. RV Advertising can really benefit from Twitter.   

The idea of Twitter is to build a community of RV friends and followers through an exchange of short 140 character messages.  You build trust with your followers and in the end build relationships. 

  Twitter is going 24/7 and it helps create a face for dealerships.  If you are planning to engage in Twitter and begin tweeting (or maybe you already have) there are a few rules of etiquette that you will want to remember if you’re going to use Twitter for your dealership.  If you do it right, it can help drive your dealership traffic.

1. Be willing to embark and follow people.  The most popular Twitterers are those who open up the lines of communication both ways.  Simply “allowing” people the honor of following you and receiving your tweets is not enough.  The entire point of Twitter is personal contact and building relationships.   So if someone follows you, you should follow them back.  A good example is Michael Gass (@michaelgass)  who has over 13,142 followers on Twitter—and follows 13,403+ himself.  There are applications which allow you to organize your followers into different groups so that you can keep up on your favorite contacts without them getting lost in the shuffle.

2. Don’t chat. Twitter is not a chat room, it is a way to communicate with people.  If you are having a conversation with another Twitterer that exceeds more than just a couple tweets—use the Direct Message feature.  Otherwise, it’s annoying and bothersome and no one wants to read that.

3. Twitter is public.  Everyone who follows you can see your tweets.  That means that if you are Twittering as a part of your business networking, you want to represent yourself in the best way possible at all times.  Drunken tweets, excessive swearing, abusive language, off-color jokes—these can all alienate you from your onlookers even if they don’t say anything specifically about it to you.  Good rule of thumb:  Don’t say anything on Twitter that you wouldn’t say on national television.

4. Take a break. When you tweet, you may be tempted to send out a bunch of messages all at the same time.  It’s best to send out two or three at a time, otherwise you appear to be one of those obnoxious people who attempt to dominate the conversation when you’re in a group of people.  And nobody likes that person.

5. Go easy on self promotion. Many people join Twitter as a way to promote their business, product, service, blog or other projects.  That’s great!  You can make some amazing connections on Twitter; which, will improve your business and help you form some important relationships.  However, if you are obnoxious about plugging your wares, people will begin to avoid or un-follow you.  New Marketing is about drawing people in, not proselytizing; and, the best way to do that is by being interesting and engaging.  Twittering self-promoting ads all day long is  pretty much just spam.  Do you like spam?  Neither does anyone else.

Twitter can be an amazing tool for creating a network of friends, contacts, and resources; but as is true with any community, you must remain considerate of others to be considered a valuable member.

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RV Advertising And Facebook! Get In The Game!

January 10, 2010

The RV industry seems to really be taking to  Facebook  but remember it’s a tool for driving dealership traffic.

The number one reason to have a Facebook fan page.  Facebook is one of the largest social network sites in the world with some 300 million + subscribers.  More people can find out about your dealership because your fan page gets indexed and is searchable inside and outside of Facebook.

Facebook Quick Facts:

  1. Over 300 million active members.
  2. Predicted to be at 500 million by 2011.
  3. The 5th most trafficked website in the world.
  4. The largest photo-sharing platform with over 2 billion photos uploaded per day.
  5. If Facebook was a country it would be the 4th largest.
  6. More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week.

It’s hard to believe that Facebook was just started in February of 2004.  It  will continue to have amazing growth and dominance for the foreseeable future and can be an important component to your dealership’s new business efforts.

From Facebook:

Establish an interactive presence on Facebook.  Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand. Users can express their support by adding themselves as a fan, writing on your Wall, uploading photos and joining other fans in discussion groups. You can send updates to your fans regularly — or just with special news or offers. Add applications to your Page and engage your users with videos, reviews, flash content, and more. Creating a Facebook Page is easy, free, and great for all types of businesses.

Facebook guru, Mari Smith, author of “Why Facebook?” advises,“The CORRECT way to register an account on Facebook is in your personal name.  On Facebook, Profiles Are Personal.  Pages are for business.  FACEBOOK PROFILES are for your own personal account in yourfirst and last name.  In order to represent your dealership on it’s own “profile” in Facebook, you must set up a FACEBOOK PAGE.”

BUT REMEMBER SOCIAL MEDIA IS NOT JUST ABOUT FACEBOOK.   IT IS JUST ONE OF THE TOOLS.

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