March 30, 2010
You know by now that emailing to your customer base is one of the best ROI activities you can put into your monthly marketing plan.
You also know how to buy targeted lists for direct mail.
“But are you aware that you can now buy filtered email lists?”
It’s true GM’s and Dealers are learning that you can now filter email lists in your market with the same filters used in direct mail.
The filters are endless eg. age, income or credit scores even RV Owners and enthusiasts. So if you’re wanting to drive traffic to your dealership but have worn out direct mail try video email as a new marketing tool.
In fact, if you run the numbers, the cost comparison is a little scary. Lets say you want a simple list of RV Owners in your market area. You have a budget of $3800 for your direct mail piece. Your completed piece costs 76 cents a piece mailed first class. For this price you’ll get around 5000 pieces.
- For the same $3800 you maybe shocked with how much you get with video email. First, you’ll get a list of RV Owners. Second, you’ll get 20,000 emails mailed out twice. Thats a total of 40,000 emails sent to RV Owners in your market area.
Next, you’ll get a custom email piece with a custom landing page for the offer.
When your prospect hits the landing page you’ll have a variety of short videos selling your offers and your dealership.
This intrusive use of video is a strong dealership traffic builder. You put the use of audio and video into the equation. These two powerful tools will influence one’s behavior at a greater rate than standard text.
The fun you can have with your message is up to you and your RV Advertising Agency. So as you plan events in the coming months consider using conquest email marketing. The numbers are in your favor.