These “10 Don’t Do Items” were provided to me by a friend and associate in social media. Being part of the converstaion really provides nice contacts and valuable information. Here’s a great example of whey social media is so powerful.
Listen and learn!
Don’t get started in social media if you have significant product weaknesses or customer support issues. Engaging in social media makes good products more successful, and bad products… dead. But don’t delay for long; address the issues and then jump in.
Don’t use social media to overtly market or sell. Instead educate, enlighten, inform, and entertain your audience. In so doing, you’ll position yourself and your company as an expert in your field and benefit from the “media halo”.
Don’t “set it and forget it.” This makes you look worse than not showing up at all. Once started, sustain your participation and interaction.
Don’t go negative. Emphasize your strengths and advantages rather than claiming that a competitor has weaknesses.
Don’t mix personal and business accounts/personas, etc.
Don’t expect to fully control the conversation. Social media is not an advertisement, product brochure, newsletter, email blast, or one-way monologue; it’s a conversation. Conversations are bi-directional and can have rough edges. Even if you don’t want to participate, your customers and prospects are already talking. Join them.
Don’t worry about some negativity. Studies show that a little negativity builds credibility and empathy. Paraphrasing Abraham Lincoln: “You can’t please all of the people all of the time.” Respond positively to the negative.
Don’t feel the need to disclose everything. Not everyone who likes sausage wants to see exactly how it’s made. Be open and honest and use discretion.
Thanks to Dave Nelson for his insight. You can learn more about Dave at Dialog Consulting.
Keep this list handy as you plan how to engage your RV Advertising with social media!
Don’t be a generalist. With literally hundreds of millions of blogs + videos + podcasts to choose from, every individual can precisely tailor their consumption to their interests. Focus on one topic and do it well (the narrower the better).
Don’t overwhelm your followers with too much information to just obtain frequency. Be sure what you send has value.