Lifestyle Marketing Should Be At The Heart Of RV Advertising

 People buy RV’s for many reasons.  The overwhelming reason is they have the same lifestyle.  Lifestyle marketing is the most under used tool in RV Advertising.   

Clearly, no one has taken the time to explain to you how today’s technology, the access to data and  reduction of costs can provide you the opportunity to improve your advertising through lifestyle marketing. 

Back in the good ole days you had only 6 broadcast television stations and you could buy enough TV to saturate the market.

Today trying to saturation your market is very difficult because there are  hundreds of media outlets.  Yet the media continues to present analysis from the same boring  demographic position.  You know what I mean, one size fits all.  Demographic of adults 25-54 will match about every product being sold today.  

So what come into play next is peoples opinion.   This input into media selection usually provides for  an interesting and usually poor outcome.  I know many of you have fallen into this trap!

So why hasn’t the media taken lifestyle marketing to the market?  

Well the short answer is they haven’t had to.  

You haven’t required them to act any different. The one size fits all demographic presentation works for any type of business so it doesn’t focus on the lifestyle of your customers.

Lifestyle marketing begins and ends with the people who have bought from you.  

You have in your data base the perfect picture of the people most likely to do business with you.  

Their profile can be matched household by household to provide you with an audience of  clones.  

If you want to drive more dealership traffic then simply talk to the people most likely to do business with you.

The ROI for demographic buying gets more difficult every year.

 Given a choice to drive more dealership traffic without spending more money is a no brainer.  Lifestyle media buying can be implemented quickly.  Why wait?  Your burning dollars if  you don’t!

30% Improvement!  Go getter done.

Share

Advertisements

2 Responses to Lifestyle Marketing Should Be At The Heart Of RV Advertising

  1. Great post!! The tough part for most businesses is figuring out how to market to lifestyle. We are in a great niche market for doing exactly that.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: