Re-targeting has to be one of the best online RV Advertising tools available to the dealer.
Re-targeting simply means following people around the web that have been to your website with an online ad from your dealership.
Remember you have two types of visitors to your website. Those that are going to buy from you and those that choose to buy from someone else. Re-targeting will help you capture more overall buyers.
Statistically anyone going to your website is an active shopper.
If they follow the trend they have visited several RV related sites before landing on yours.
When they land on your site ask yourself these questions.
1) How valuable are they to me?
2) Do I have an investment in this shopper?
3) Do I really want their business?
The answer is yes they are very valuable to you. They have raised their hands as someone who is in market.
Yes, you have invested money in them. They found your site so you have made an investment in them.
Finally, do they really know you want their business? This is usually a NO!
That’s where Re-Targeting comes in. You can place strategic ads in front of these individuals reminding them of why they should do business with you. Keep your value proposition in front of them.
It’s a prospect list you want to stay in front of at all costs!
The key to making these ads really payoff is the creative. These ads need to reinforce your unique selling propositions. Here are some examples.
- Easy Financing
- Priority Service
- Free Storage
- Top Dollar For Your Trade
- We’ll Buy Your Trade
- 30% Off
- After The Show Specials
Try to stay away from price points. Don’t let your RVAdvertising agency push you in this direction. They have either gotten a price or they’re already in the process of getting one. Use this opportunity to sell your brand and your dealership.
Re-targeting is a small expense to track these valuable prospects. Give yourself a competitive edge over you competition.
Let me know if you think you’re being Re-targeted. I know I have been.