Re-Target Your RV Advertising With Targeted Banner Ads

Re-targeting has to be one of the best online RV Advertising tools available to the dealer.    

Re-targeting simply means following people around the web that have been to your website with an online ad from your dealership.

Remember you have two types of visitors to your website.  Those that are going to buy from you and those that choose to buy from someone else.  Re-targeting will help you capture more overall buyers.

Statistically anyone going to your website  is an active shopper. 

If they follow the trend they have visited several RV related sites before landing on yours.  

When they land on your site ask yourself these questions.

1) How valuable are they to me?

2) Do I have an investment in this shopper?

3) Do I really want their business?

The answer is yes they are very valuable to you.  They have raised their hands as someone who is in market.

Yes, you have invested money in them.  They found your site so you have made an investment in them.

Finally, do they really know you want their business?  This is usually a NO!  

That’s where Re-Targeting comes in.  You can place strategic ads in front of these individuals reminding them of why they should do business with you.  Keep your value proposition in front of them.

It’s a prospect list you want to stay in front of at all costs!

The key to making these ads really payoff is the creative.  These ads need to reinforce your unique selling propositions.  Here are some examples.

  • Easy Financing
  • Priority Service
  • Free Storage
  • Top Dollar For Your Trade
  • We’ll Buy Your Trade
  • 30% Off
  • After The Show Specials

Try to stay away from price points.  Don’t let your RVAdvertising agency push you in this direction. They have either gotten a price or they’re already in the process of getting one.  Use this opportunity to sell your brand and your dealership.  

Re-targeting is a small expense to track these valuable prospects.  Give yourself a competitive edge over you competition. 

Let me know if you think you’re being Re-targeted.  I know I have been. 

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3 Responses to Re-Target Your RV Advertising With Targeted Banner Ads

  1. Samir says:

    It’s great to read about specific use cases for ReTargeting! As for your case, ReTargeting is definitely a great way to bring leads back to your site, especially during promotion times. Check this article out I wrote that talks a little more about how ReTargeting works: http://bit.ly/aXHSko

    It’s time to bring those internet window shoppers back to your site!

  2. I follow your blog site for quite a lengthy time and will need tell that your articles often prove to be of a high value and quality for readers.

  3. Excellent article! I really love checking out your blog for the reason that you often post informative articles. I enjoyed it once again. I plan to bookmarking this website. I think I will subscribe to this feed also. Thanks! ….

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