RV Advertising Requires You To Be A Changed Person


“If all you’ve got is a spreadsheet filled with red ink and dire forecasts, it’s easy to be paralyzed by fear and resistant to change. But if you can summon some leadership nerve, then hard times can be a great time to separate yourself from the pack and build advantages for years to come.” Bill Taylor, best selling author Mavericks at Work.

Harvard Business Publishing, is part of my daily reading.  An article I read this morning by author, Bill Taylor, “The 10 Questions Every Change Agent Must Answer” was adapted for this post.  I thought these questions were very applicable for dealerships in this rapidly changing and challenging business environment.

Bill writes, “When it comes to creating the future, the only thing more worrisome than the prospect of too much change may betoo little change — especially in an economy where there are too many competitors chasing too few customers with products and services that look too much alike.  Now is the time to rethink long-held strategic assumptions inside your company (dealership), to challenge decades of conventional wisdom in your industry, and to push yourself to learn, grow, and innovate.“

Here are four questions to help your RV dealership face the challenge of change:

1. Do you see opportunities other dealers don’t see?

Change breeds opportunity.  Be the first to find new opportunities.  The rules have changed and may never go back to what they once were.   Don’t wait for other dealers to lead the way, innovative.  French novelist Marcel Proust said, “The real act of discovery consists not in finding new lands but in seeing with new eyes.”

2. Can your customers live without you?

 Your Customers’ options are rapidly evolving.  Dealerships can no longer pretend to be all things to everyone.  The use of terms like we care, lowest prices, great service, customer comes first doesn’t mean anything.   If you try to appeal to everyone, you will appeal to no one.  Dealers and manufacturers had been comfortable in the middle of the road.  Today, the middle of the road is the first step to becoming road kill.

3. Are you learning as fast as the world is changing?

You need to be a  leader.  Currently dealers are behind the curve.  To survive change you must get ahead and stay head of the curve.  In a world that never stops changing, great leaders can never stop learning.  How do you push yourself as an individual to keep growing and evolving ? 

4. Are you consistent in your commitment to change?

The problem with many dealerships is that all they do is change.  They go from one consultant to another, from the most recent fad to the next.  If you want to make deep-seated change, then your priorities and practices have to stay consistent in good times and bad.

It has never been more important for everyone to make a commitment to learn.  Be sure you have.

Read Bill Taylors entire article: The 10 Questions Every Change Agent Must Answer



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