Build Your Fans, Friends and Followers!
When you finally decide to invest in social media you’ll need to grow your social networks.
Every dealer regardless of strategy must build facebook fans and twitter followers.
Without fans, friends, or followers you have no where to push your content.
There are many ways to grow your networks. Here is an out of the box idea that really worked.
Classic Chevrolet in Grapevine Texas is the number one volume Chevrolet dealer in America. But like everyone else is just getting started in social media. And as a part of their plan is to add fans to facebook.
The idea was simple:
1) Do a fundraiser for Haiti relief
2) Increase facebook fans Classic Chevrolet
For every fan of Classic Chevrolet added by a certain date they would donate $1 to Haiti relief.
Immediately an effort was put out by dealership employees and managers to connect with friends through social networks to get the word out. The response was tremendous.
Over 783 fans were added to the dealership in just 8 days. The total donation was $2,500.
But it didn’t stop there. The effort went viral with free PR from multiple sources.
Ft. Worth Star Telegram
The Car Guy radio show on local WBAP
This is a terrific case study of one social media idea with three great outcomes:
1) Raised $2,500 for Haitian relief
2) Classic Chevrolet added over 700 fans
3) Classic Chevrolet received extensive Free Publicity
There are a lot of ways to add to your social networks get thinking or get your ad agency on the ball. This is just one idea.
If you’ve had some success stories like I would love to hear about them.