It’s the first step that every dealership must take.
Social Media is integral to every dealers RV advertising plans. Except everyone appears to be overlooking content. At first glance content creation appears to be a mountain that’s just too big for a dealer.
It’s not easy but make no mistake the blog is the central platform for any successful social media program.
The blog becomes the “gateway” to your dealership. The place you’ll drive targeted online traffic. Without relevant content you can’t put SEO, Twitter, email newsletters, Facebook and LinkedIn to work for you..
To create a successful dealership blog that generates traffic and a consistent flow of leads, you first need to answer one simple question.
The very first step you take is to answer, “who is our best target audience?”
Get with your RV advertising agency and discuss this. You can’t move forward without it being absolutely clear.
Without clearly defining this audience you’ll find it difficult:
- Deciding what to write about
- Where to find resources
- What search terms to use for SEO
- Where to locate your online audience
Bloggin will be a waste of time and energy. I can provide dozens and dozens of examples of blogs that have not identified their target audience. They are like ships without rudders.
I could list some for you but I don’t want to embarrass anyone.
But I will provide some examples of blogs where companies have clearly identified their audience:
Let me know what you think of these.
Autonation (From battery life, tire wear and tear, community involvement and hybrid vehicles. Building relationships with past and present and future clients by sharing vital information.)
Blue Collar Branding (From boots, bowling balls to boats. Manufacturers who need to reach blue collar workers.)
She-conomy (Male advertisers who should be marketing to women.)
Healthy Conversations (Health and healthy lifestyle brands)
Marketing Home Products (Home product manufacturers)
A Brighter Shade of Green Marketing (Companies interested in having an environmental component to their advertising/marketing.)
Tech Marketing Blog (High technology companies)
TV Is Not Dead (Retailers who should be using TV as a major part of their marketing mix.)
Tradesmen Insights (B to B companies who target professional tradesmen.)
We Play in Traffic (Retailers)
Why Moms Rule (Companies who should be targeting moms.)