Put a Post-It note right where you can see it and write down:
Marketing Is About To Get Really Hard! What Am I Doing About It?
It’s the calm before the storm.
Are dealers about to be caught unprepared? The answer is a resounding YES!
If you thought marketing was challenging in 2009 watch the next few years closely!
HERE’S SOME BREAKING NEWS
There’s a dealer or two in your market who is preparing to dominate your market. They’re developing an integrated marketing strategy that focuses on relevancy. They understand the change in the air.
Here’s what they know! The market place wants you to be relevant to their information needs and their communication preferences.
Many experts are calling it circle marketing or small town marketing. Either way the consumer wants more relevant information and on their terms.
For example this is going to affect:
- How you approach Google Ad Words
- Where you send your consumers
- What offers you make
- How you connect via Social Media, Digital or Traditional Media
Every message and path needs to be Integrated!
Social Media has forever changed the landscape. It has empowered people to get relevant information and to share their experiences. They’ve discovered they can dictate how they wish to be communicated with.
Stop and write down Social Media is my friend not my enemy. It’s the missing link. The link that will allow you to fully integrate your marketing efforts. It will allow you to reach the circles and to be the leader in small town marketing.
Don’t think I’m talking about Facebook. Facebook is only a tool. I’m talking about the entire social media world. It’s a place not a tool.
Integration strategists understand by expanding your frequency and interaction between media channels, you’ll expand both your reach and your frequency while maintaining your brand and retail message.
Remember this>>> “The early adopters of integration strategies are thrilled about the reluctance of it’s competitors to keep pace.”
Don’t stick your head in the sand. Marketing is about to get REALLY, REALLY HARD!
If your RV ad agency is not taking to you about integration they might just be too old school. Don’t let their lack of vision affect your future. Ask about small town marketing. Ask about relevancy.
Give me a shout if you want to talk integration.. I love it!